DART started as a public relations nightmare with political conflicts, excessive spending and unexpected delays – like the time they encountered a rare form of ancient sea worms while digging a tunnel for the new Light Rail system. Our approach was to give Dallas’ public transportation company a clean look and a friendly voice.  We looked for every opportunity for a human-to-human connection with the community. After a few successful years DART was named “Marketer of the Year” by the American Management Association and “Agency of the Year” by the NTA.

DART started as a public relations nightmare with political conflicts, excessive spending and unexpected delays – like the time they encountered a rare form of ancient sea worms while digging a tunnel for the new Light Rail system. Our approach was to give Dallas’ public transportation company a clean look and a friendly voice.  We looked for every opportunity for a human-to-human connection with the community. After a few successful years DART was named “Marketer of the Year” by the American Management Association and “Agency of the Year” by the NTA.

DART started as a public relations nightmare with political conflicts, excessive spending and unexpected delays – like the time they encountered a rare form of ancient sea worms while digging a tunnel for the new Light Rail system. Our approach was to give Dallas’ public transportation company a clean look and a friendly voice.  We looked for every opportunity for a human-to-human connection with the community. After a few successful years DART was named “Marketer of the Year” by the American Management Association and “Agency of the Year” by the NTA.

DART started as a public relations nightmare with political conflicts, excessive spending and unexpected delays – like the time they encountered a rare form of ancient sea worms while digging a tunnel for the new Light Rail system. Our approach was to give Dallas’ public transportation company a clean look and a friendly voice.  We looked for every opportunity for a human-to-human connection with the community. After a few successful years DART was named “Marketer of the Year” by the American Management Association and “Agency of the Year” by the NTA.

DART started as a public relations nightmare with political conflicts, excessive spending and unexpected delays – like the time they encountered a rare form of ancient sea worms while digging a tunnel for the new Light Rail system. Our approach was to give Dallas’ public transportation company a clean look and a friendly voice.  We looked for every opportunity for a human-to-human connection with the community. After a few successful years DART was named “Marketer of the Year” by the American Management Association and “Agency of the Year” by the NTA.

THE IMAGE BANK wanted to be positioned as the prime source for the many marketers who felt compelled to turn Y2K into the biggest promotion of the century. We created a print ad that ran in CA, Print and Adweek, plus a Survival Kit with a CD-ROM to help our advertising friends as they struggled to beat the ultimate deadline and stand out in the onslaught of millennium themed ads.