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Primary Type Fonts:

The type fonts called ITC Giovanni and Myriad were chosen for the Baron & Budd letterhead and other brand pieces because of their legibility and versatility. These are the preferred fonts for everything that you print: Letters, faxes, proposals etc. They can be used for either headline type or text type. When setting headlines in Giovanni, it's recommended that text be set in Myriad, and visa versa.